Max Adler - Webdesigner und Online-Marketer aus Salzhemmendorf / Hameln
Hauptmenü
- Max Adler Biografie
- Webdesign Umfrage
- Fachartikel
- Fachartikel Übersicht
- Online Marketing tools
- Dissertation about Online Marketing Tools - Content
- Abstract
- List of abbreviations
- 1. Introduction
- 2. Online Marketing
- 2.1 Definition
- 2.2 Objectives
- 2.3 Marketing Strategies
- 2.3.1 Structure of a Marketing Strategy
- 2.3.2 Push Strategy vs. Pull Strategy
- 2.4 Instrumental view of online marketing
- 2.4.1 Product policy
- 2.4.2 Price policy
- 2.4.3 Distribution policy
- 2.4.4 Communications policy
- 2.5 Advertising on the internet
- 2.6 Ten rules for a successful online marketing
- 2.7 Internet Project Management
- 3. Methology - Online Marketing Tools
- 4. Online Marketing Tools
- 4. Online Marketing Tools
- 4.1.1 Web sites & Usability - Functionality
- 4.1.2 Web sites & Usability - Design
- 4.2.1 Email Marketing - Email
- 4.2.2 Email Marketing - RSS-Feeds
- 4.3.1 Search Engine Marketing (SEM) - Introduction
- 4.3.2.1 Search Engine Advertising (SEA) - Overview about SEA
- 4.3.2.2 Planning a SEA campaign
- 4.3.2.3 SEA Products
- 4.3.2.4 Disadvantages of SEA
- 4.3.3.1 Search Engine Optimisation (SEO) - Introduction
- 4.3.3.2 SEO - Search engine algorithm
- 4.3.3.3 SEO - On-page optimisation
- 4.3.3.4 SEO - Off-page optimisation
- 4.3.3.5 SEO- Negative SEO drivers
- 4.4 Other Online Marketing Tools
- 4.4.1 Banner and Pop ups
- 4.4.2 Link Exchange
- 4.4.3 Social Marketing
- 4.4.4 Affiliate Marketing
- 4.4.5 Blogs
- 4.5.1 Web Controlling - Definition
- 4.5.2 Web Controlling - Key figures
- 4.5.3 Web Controlling - Methods
- 4.5.4 Web Controlling Software
- 5. Conclusion
- Reference List
- Bibliography
- Appendices
- Myths in Project Management
- Google's main brands in a McKinsey / GE Matrix
- A structural analysis of the German Web Design industry
- Pagerank Sculpting
- Online-Marketing in Eventagenturen
- Rezensionen
- Impressum
- Adler - Webprofis
Appendices - Online Marketing Tools
Fachartikel > Online Marketing tools
Appendix 1
Max Adler Salzhemmendorf Webdesign
SEO Tools |
|
Issue |
Tool |
Administration |
www.ibusinesspromoter.com/ |
Backlink count |
www.internetbaron.de/backlink-checker-link-check.html |
Firefox Extensions (general tools) |
www.quirk.biz/searchstatus/ |
Keyword Density |
www.keyworddensity.com |
Keyword Position / Ranking |
www.cleverstat.com/?from=googlemon |
Loading Time of a web site |
http://tools.pingdom.com/tools |
Logfile-Analysis |
www.google.com/analytics/ |
Source Code Validator |
http://validator.w3.org/ |
Appendix 2
SEO relevant HTML-tags |
||
Tag |
Explanation |
Relevance |
Align |
Text align (left, center, right) |
Deprecated |
Alt |
Alternate text for images |
Important for image search |
B |
Bold |
Shows the importance of keywords |
Background |
Image for background |
Deprecated |
Bgcolor |
Background colour |
Deprecated |
Border |
Border for tables |
Deprecated |
Color |
Colour of the text |
Deprecated |
Description |
Description of the page |
Google copies the tag for the SERP |
Font |
Properties of texts |
Deprecated |
Frame |
Divides a web page into frames |
Crawlers cannot read them |
H1,H2,..,H6 |
Headline definition |
Shows the importance of paragraphs |
I |
Italics |
Shows the importance of Keywords |
Link |
Colour of links |
Deprecated |
Nofollow |
Meta-Tag; Marks a link |
Says the Crawler not to follow the link |
Noindex |
Meta-Tag |
Says the Crawler not to index the page |
Title |
Title of the page |
Google copies the tag for the SERP |
U |
Underline |
Shows the importance of keywords |
“Deprecated” means that it could have negative SEO effects if the Google crawler sees that the page is not up-to-date.