Max Adler - Webdesigner und Online-Marketer aus Salzhemmendorf / Hameln
Hauptmenü
- Max Adler Biografie
- Webdesign Umfrage
- Fachartikel
- Fachartikel Übersicht
- Online Marketing tools
- Dissertation about Online Marketing Tools - Content
- Abstract
- List of abbreviations
- 1. Introduction
- 2. Online Marketing
- 2.1 Definition
- 2.2 Objectives
- 2.3 Marketing Strategies
- 2.3.1 Structure of a Marketing Strategy
- 2.3.2 Push Strategy vs. Pull Strategy
- 2.4 Instrumental view of online marketing
- 2.4.1 Product policy
- 2.4.2 Price policy
- 2.4.3 Distribution policy
- 2.4.4 Communications policy
- 2.5 Advertising on the internet
- 2.6 Ten rules for a successful online marketing
- 2.7 Internet Project Management
- 3. Methology - Online Marketing Tools
- 4. Online Marketing Tools
- 4. Online Marketing Tools
- 4.1.1 Web sites & Usability - Functionality
- 4.1.2 Web sites & Usability - Design
- 4.2.1 Email Marketing - Email
- 4.2.2 Email Marketing - RSS-Feeds
- 4.3.1 Search Engine Marketing (SEM) - Introduction
- 4.3.2.1 Search Engine Advertising (SEA) - Overview about SEA
- 4.3.2.2 Planning a SEA campaign
- 4.3.2.3 SEA Products
- 4.3.2.4 Disadvantages of SEA
- 4.3.3.1 Search Engine Optimisation (SEO) - Introduction
- 4.3.3.2 SEO - Search engine algorithm
- 4.3.3.3 SEO - On-page optimisation
- 4.3.3.4 SEO - Off-page optimisation
- 4.3.3.5 SEO- Negative SEO drivers
- 4.4 Other Online Marketing Tools
- 4.4.1 Banner and Pop ups
- 4.4.2 Link Exchange
- 4.4.3 Social Marketing
- 4.4.4 Affiliate Marketing
- 4.4.5 Blogs
- 4.5.1 Web Controlling - Definition
- 4.5.2 Web Controlling - Key figures
- 4.5.3 Web Controlling - Methods
- 4.5.4 Web Controlling Software
- 5. Conclusion
- Reference List
- Bibliography
- Appendices
- Myths in Project Management
- Google's main brands in a McKinsey / GE Matrix
- A structural analysis of the German Web Design industry
- Pagerank Sculpting
- Online-Marketing in Eventagenturen
- Rezensionen
- Impressum
- Max Adler Blog
- Adler - Webprofis
Porter's five forces - Appendices
Fachartikel > A structural analysis of the German Web Design industry
Appendix 1
Between the 15 and the 30 of November 114 web design agencies with more than 5 employees were asked about their industry. The questionnaire was sent by email or the social networking portal Xing. 68 of them sent the questionnaire back.
See the results of the Webdesign and SEO Questionnaire!
Appendix 2
Between the 1 and the 3 of December 2009 three business requests were announced in order to get offers for a web site. All of the requesters were people without internet experience. In brackets there is the opening and closing time of the announcement. The requirements of the web page as well as the results are listed below:
1. Private web site (1 December 8am – 5pm MEZ)- wedding page
- including .de-Domain
- picture gallery (100 pictures)
- contract for 1 year
- without graphical support
- 5 categories with 15 subpages
- including guestbook, contact form and email address
Results:
- 32 offers
- price between 149 € - 280 €
- time needed for programming the web page: 4 days – 14 days
2. Company’s presentation web site (2 December 8am – 5pm MEZ)
- including .com-Domain
- all cost inclusive for 2 years
- picture gallery (100 pictures)
- graphical support (logo design, photo improvement)
- up to 10 categories with 100 subpages
- search engine optimization support
- including guestbook, contact form and email address
- own blog
Results:
- 26 offers
- price between 149 € - 720 €
- often a monthly charge between 5 € - 49 €
- time needed for programming the web page: 10 days – 1 month
3. Professional online shop (3 December 8am – 5pm MEZ)
- about 1,800 products (3 pictures each) in different categories
- graphical support (logo design, photo improvement)
- search engine optimization made completely by the agency
- log in area for regular customers
- maintaining the corporate design
- content management system with self support
- easy payment with PayPal or credit card
- including guestbook, contact form and email address
- own blog
Results:
- 11 offers- price between 800 € - 5,000 €
- always a monthly charge between 50 € - 150 €
- time needed for programming the web page: 1 month – 3 months
- often further information required for giving a more concrete offer