Max Adler - Webdesigner und Online-Marketer aus Salzhemmendorf / Hameln


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Bibliography - Online Marketing Tools

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Bibliography

Books
Arden, L. (2009) Start your own e-business. Madison: Entrepreneur Media.

Barowski, M., Müller, A. (2000)
Online Marketing. Das professionelle 1x1. Berlin: Cornelson.

Bishopinck, Y. and Ceyp, M. (2008)
Suchmaschinenmarketing. Edition. Berlin: Springer.

Bodenstein, G., Spiller, A. (2001)
Marketing. Strategien, Istrumente und Organisation. Landsberg: MI.

Braun, W., Kubacek, T., Mayer, G., Nagy, T. and Willner, C. (2000) Internet @ Marketing. Wien: Weka

Brown, M. (2006)
Hacking Google Maps and Google Earth. Indianapolis: Wiley.

Bruhn, M. (2001)
Marketing. Grundlagen für Studium und Praxis. 5 Edition. Wiesbaden: Gabler.

Bruhn, M. (1997)
Marketing in der Sackgasse? Neue Spielregeln für die Praxis. St. Gallen: Künzler-Bachmann.

Chaffey, D. 2009)
E-Business and E-Commerce Management: Strategy, Implementation and Practice. 4 Edition. Harlow: Pearson Education.

Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K.(2009) Internet Marketing: Strategy, Implementation and Practice. 4 Edition. Harlow: FT/Prentice Hall.


Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K.(2003)
Internet Marketing: Strategy, Implementation and Practice. 2 Edition. Harlow: Pearson Education.

Devine, J and Egger-Sider, F. (2009)
Going beyond Google: the invisible learning and teaching. London: London Facet Publishing.

Doyle, P. and Stern, P. (2006) Marketing, Management and Strategy. 4 Edition. Harlow: FT/Prentice Hall.


Dubicki, E. (2009)
Marketin and Promoting Electronic Resources: Creating the E-Buzz!. New York: Routledge.

Egan, J. (2007)
Marketing Communications. London: Thomson.

Erlhofer, S. (2008)
Suchmaschinenoptimierung für Webentwickler. 4 Edition. Bonn: Galileo Press

Fischer, M. (2009)
Website Boosting 2.0 Suchmaschinen-Optimierung, Usability, Online-Marketing. 2 Edition. Heidelberg:MITP

Fuzinski, A. and Meyer, C. (2001)
Der Internet-Ratgeber für erfolgreiches Marketing. Düsseldorf/Regensburg: Metropolitan

Gay, R., Charlesworth., A. and Esen, R. (2007)
Online marketing a customer-led approach. New York: Oxford Univerity Press

Gilbert, S. (2001)
90 days to launch. New York: John Wiley & Sons.

Hauser, T., Wenz, C. and Maurice, F. (2008)
Das Website Handbuch. München: Markt+Technik

Herbst, D. (2002)
E-Branding. Starke Marke im Netz. Berlin: Cornelson

Herrmann, C. and Sulzmaier, S. (2001
E-Marketing. Erfolgskonzepte der dritten Generation. Frankfurt: Frankfurter Allgemeine Buch.

Jelassi, T. and Enders, A. (2005)
Strategies for e-business.Harlow: Pearson Education.


Kneidl, M. (2001) NewsletterBerater. Handbuch für Newsletter, Mailinglisten und E-Zines. Landshut: Book on Demand.

Kollmann, T. (2007)
E-Business: Grundlagen elektronischer Geschäftsprozesse in der Net Economy. 1 Edition. Wiesbaden: Gabler.

Kotler, P., Armstrong, G., Saunders, J and Wong V. (2006)
Grundlagen des Marketing. 4 Edition. München: Pearson Education.

Kotler, P. and Bliemel, F. (2007)
Marketing Management: Strategien für wertschaffendes handeln. Edition.München: Pearson Education.

Koppelmann, U. (2000)
Produktmarketing. 2 Edition. Berlin: Springer

Lammenett, E. (2006)
Praxiswissen Online-Marketing. Wiesbaden: Gabler.

Langville, A. and Meyer C. (2006)
Google’s PageRank and Beyond: The Science of Search Engine Rankings. Princeton: Princeton University Press.

Lipsay, R. and Crystal, K. (2007)
Economics 11 Edition. Oxford: Oxford university press.

Lynch, R. (2009)
Strategic Management, 5 Edition. Harlow: Pearson Education.

Krause, J. (2000)
E-Commerce und Online Marketing. Chancen, Risiken und Strategien. 2 Edition. Berlin: Hanser.

Maylor, H. (2003)
Project Management. 3 Edition. Harlow: Pearson Education.

McKay, J., Marshall, P. (2004)
Strategic management of E-Business. Milton: National Library of Australia.

Meffert, H., Burmann, C. and Kirchgeorg, M. (2008)
Marketing. Grundlagen marktorientierter Unternehmensführung. 10 Edition. Wiesbaden: Gabler.

Schäfer-Mehdi, S. (2006)
Das professionelle 1x1 Event-Marketing. 2 Edition. Berlin: Cornelson.

Schnettler, W., Wendt, G. (2003)
Marketing und Marktforschung, Berlin Cornelson

Scott, D. (2007)
The new rules of Marketing & PR. New Jersey: Hoboken.

Seidel, H. and Temmen, R. (2006)
Grundlagen der Betriebswirtschaftslehre. 15 Edition. Troisdorf: EINS.

Siegel, C. (2004) Internet
Marketing: Foundations and Applications. Boston: Houghton Mifflin.

Tapp, A. (2005) Principles of direct and database
Marketing. 3 Edition. Harlow: Pearson Education.

Wannenwetsch, H. and Nicolai, S. (2004)
E-Supply-Chain-Management. 2 Edition. Wiesbaden: Gabler.

Weis, H. (2004)
Marketing. 13 Edition. Leipzig: Kiehl Friedrich.


Internet sources

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Amazon (2010) How are fees calculated in the Performance Fee Plan? [online] Available from: https://affiliate-program.amazon.co.uk/gp/associates/help/t2/a15?ie=UTF8&pf_rd_t=501&ref_=amb_link_189420_1&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_p=&pf_rd_s=assoc-center-2&pf_rd_r=&pf_rd_i=assoc_help_t2_a1 [Accessed 23 March 2010].

BBC (2010) Timeline: China and net censorship [online] Available from: http://news.bbc.co.uk/1/hi/world/asia-pacific/8460129.stm [Accessed 23 March 2010].

BBC (2007)
BBC NEWS Technology: Google ranked “worst” on privacy [online] Available from: http://news.bbc.co.uk/1/hi/technology/6740075.stm [Accessed 23 March 2010].

BBC (2007)
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Destatis (2009)
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Destatis (2008)
IFA 2008: 27 Millionen Menschen kaufen über das Internet ein [online] Available from: http://www.destatis.de/jetspeed/portal/cms/Sites/destatis/Internet/DE/Presse/pm/2008/08/PD08__316__63931.psml [Accessed 23 March 2010].

Facebook Inc. (2009)
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Fairline Consulting (2010)
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Fischer, M. (2010)
Gekaufte Links? Dann schlafen Sie jetzt schlecht! [online] Available from: http://www.website-boosting.de/blog/2010-03-05/google-straft-linkkauf.html [Accessed 23 March 2010].

Google (2010a)
What is ‘Quality Score’ and how it is calculated? [online] Available from: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215 [Accessed 23 March 2010].

Google (2010b)
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Google (2010c)
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Google (2010d)
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Google (2010e) What
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Google (2010f)
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Learnmarketing (2010)
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Miva (2010)
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Murray, G. (2010)
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OVK (2009)
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Pricewaterhosecoopers (2009)
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