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Bibliography
Books
Arden, L. (2009) Start your own e-business. Madison: Entrepreneur Media.
Barowski, M., Müller, A. (2000) Online Marketing. Das professionelle 1x1. Berlin: Cornelson.
Bishopinck, Y. and Ceyp, M. (2008) Suchmaschinenmarketing. Edition. Berlin: Springer.
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Braun, W., Kubacek, T., Mayer, G., Nagy, T. and Willner, C. (2000) Internet @ Marketing. Wien: Weka
Brown, M. (2006) Hacking Google Maps and Google Earth. Indianapolis: Wiley.
Bruhn, M. (2001) Marketing. Grundlagen für Studium und Praxis. 5 Edition. Wiesbaden: Gabler.
Bruhn, M. (1997) Marketing in der Sackgasse? Neue Spielregeln für die Praxis. St. Gallen: Künzler-Bachmann.
Chaffey, D. 2009) E-Business and E-Commerce Management: Strategy, Implementation and Practice. 4 Edition. Harlow: Pearson Education.
Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K.(2009) Internet Marketing: Strategy, Implementation and Practice. 4 Edition. Harlow: FT/Prentice Hall.
Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K.(2003) Internet Marketing: Strategy, Implementation and Practice. 2 Edition. Harlow: Pearson Education.
Devine, J and Egger-Sider, F. (2009) Going beyond Google: the invisible learning and teaching. London: London Facet Publishing.
Doyle, P. and Stern, P. (2006) Marketing, Management and Strategy. 4 Edition. Harlow: FT/Prentice Hall.
Dubicki, E. (2009) Marketin and Promoting Electronic Resources: Creating the E-Buzz!. New York: Routledge.
Egan, J. (2007) Marketing Communications. London: Thomson.
Erlhofer, S. (2008) Suchmaschinenoptimierung für Webentwickler. 4 Edition. Bonn: Galileo Press
Fischer, M. (2009) Website Boosting 2.0 Suchmaschinen-Optimierung, Usability, Online-Marketing. 2 Edition. Heidelberg:MITP
Fuzinski, A. and Meyer, C. (2001) Der Internet-Ratgeber für erfolgreiches Marketing. Düsseldorf/Regensburg: Metropolitan
Gay, R., Charlesworth., A. and Esen, R. (2007) Online marketing a customer-led approach. New York: Oxford Univerity Press
Gilbert, S. (2001) 90 days to launch. New York: John Wiley & Sons.
Hauser, T., Wenz, C. and Maurice, F. (2008) Das Website Handbuch. München: Markt+Technik
Herbst, D. (2002) E-Branding. Starke Marke im Netz. Berlin: Cornelson
Herrmann, C. and Sulzmaier, S. (2001 E-Marketing. Erfolgskonzepte der dritten Generation. Frankfurt: Frankfurter Allgemeine Buch.
Jelassi, T. and Enders, A. (2005) Strategies for e-business.Harlow: Pearson Education.
Kneidl, M. (2001) NewsletterBerater. Handbuch für Newsletter, Mailinglisten und E-Zines. Landshut: Book on Demand.
Kollmann, T. (2007) E-Business: Grundlagen elektronischer Geschäftsprozesse in der Net Economy. 1 Edition. Wiesbaden: Gabler.
Kotler, P., Armstrong, G., Saunders, J and Wong V. (2006) Grundlagen des Marketing. 4 Edition. München: Pearson Education.
Kotler, P. and Bliemel, F. (2007) Marketing Management: Strategien für wertschaffendes handeln. Edition.München: Pearson Education.
Koppelmann, U. (2000) Produktmarketing. 2 Edition. Berlin: Springer
Lammenett, E. (2006) Praxiswissen Online-Marketing. Wiesbaden: Gabler.
Langville, A. and Meyer C. (2006) Google’s PageRank and Beyond: The Science of Search Engine Rankings. Princeton: Princeton University Press.
Lipsay, R. and Crystal, K. (2007) Economics 11 Edition. Oxford: Oxford university press.
Lynch, R. (2009) Strategic Management, 5 Edition. Harlow: Pearson Education.
Krause, J. (2000) E-Commerce und Online Marketing. Chancen, Risiken und Strategien. 2 Edition. Berlin: Hanser.
Maylor, H. (2003) Project Management. 3 Edition. Harlow: Pearson Education.
McKay, J., Marshall, P. (2004) Strategic management of E-Business. Milton: National Library of Australia.
Meffert, H., Burmann, C. and Kirchgeorg, M. (2008) Marketing. Grundlagen marktorientierter Unternehmensführung. 10 Edition. Wiesbaden: Gabler.
Schäfer-Mehdi, S. (2006) Das professionelle 1x1 Event-Marketing. 2 Edition. Berlin: Cornelson.
Schnettler, W., Wendt, G. (2003) Marketing und Marktforschung, Berlin Cornelson
Scott, D. (2007) The new rules of Marketing & PR. New Jersey: Hoboken.
Seidel, H. and Temmen, R. (2006) Grundlagen der Betriebswirtschaftslehre. 15 Edition. Troisdorf: EINS.
Siegel, C. (2004) Internet Marketing: Foundations and Applications. Boston: Houghton Mifflin.
Tapp, A. (2005) Principles of direct and database Marketing. 3 Edition. Harlow: Pearson Education.
Wannenwetsch, H. and Nicolai, S. (2004) E-Supply-Chain-Management. 2 Edition. Wiesbaden: Gabler.
Weis, H. (2004) Marketing. 13 Edition. Leipzig: Kiehl Friedrich.
Internet sources
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Google (2010a) What is ‘Quality Score’ and how it is calculated? [online] Available from: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215 [Accessed 23 March 2010].
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