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List of Abbreviations
B2B Business to Business
B2C Business to Customer
BMW Bayrische Motorenwerke
CAPTCHA Completely Automated Public Turing test to tell Computers
and Humans Apart
CPA Cost per Action
CPC Cost per Click
CPL Cost per Lead
CPM Cost per Mille
CPO Cost per Order
CR Conversion Rate
CTR Click through rate
HTML Hypertext Markup Language
PDF Portable Document Format
ROI Return on Investment
RSS Rich Site Summery or Really Simple Syndication
SEA Search Engine Advertising / Advertiser
SEM Search Engine Marketing / Marketer
SEO Search Engine Optimisation / Optimiser
SERP Search Engine Result Page
URL Uniform Resource Locator
US United States
XML Extensible Markup Language