Max Adler - Webdesigner und Online-Marketer aus Salzhemmendorf / Hameln
Hauptmenü
- Max Adler Biografie
- Webdesign Umfrage
- Fachartikel
- Fachartikel Übersicht
- Online Marketing tools
- Dissertation about Online Marketing Tools - Content
- Abstract
- List of abbreviations
- 1. Introduction
- 2. Online Marketing
- 2.1 Definition
- 2.2 Objectives
- 2.3 Marketing Strategies
- 2.3.1 Structure of a Marketing Strategy
- 2.3.2 Push Strategy vs. Pull Strategy
- 2.4 Instrumental view of online marketing
- 2.4.1 Product policy
- 2.4.2 Price policy
- 2.4.3 Distribution policy
- 2.4.4 Communications policy
- 2.5 Advertising on the internet
- 2.6 Ten rules for a successful online marketing
- 2.7 Internet Project Management
- 3. Methology - Online Marketing Tools
- 4. Online Marketing Tools
- 4. Online Marketing Tools
- 4.1.1 Web sites & Usability - Functionality
- 4.1.2 Web sites & Usability - Design
- 4.2.1 Email Marketing - Email
- 4.2.2 Email Marketing - RSS-Feeds
- 4.3.1 Search Engine Marketing (SEM) - Introduction
- 4.3.2.1 Search Engine Advertising (SEA) - Overview about SEA
- 4.3.2.2 Planning a SEA campaign
- 4.3.2.3 SEA Products
- 4.3.2.4 Disadvantages of SEA
- 4.3.3.1 Search Engine Optimisation (SEO) - Introduction
- 4.3.3.2 SEO - Search engine algorithm
- 4.3.3.3 SEO - On-page optimisation
- 4.3.3.4 SEO - Off-page optimisation
- 4.3.3.5 SEO- Negative SEO drivers
- 4.4 Other Online Marketing Tools
- 4.4.1 Banner and Pop ups
- 4.4.2 Link Exchange
- 4.4.3 Social Marketing
- 4.4.4 Affiliate Marketing
- 4.4.5 Blogs
- 4.5.1 Web Controlling - Definition
- 4.5.2 Web Controlling - Key figures
- 4.5.3 Web Controlling - Methods
- 4.5.4 Web Controlling Software
- 5. Conclusion
- Reference List
- Bibliography
- Appendices
- Myths in Project Management
- Google's main brands in a McKinsey / GE Matrix
- A structural analysis of the German Web Design industry
- Pagerank Sculpting
- Online-Marketing in Eventagenturen
- Rezensionen
- Impressum
- Adler - Webprofis
References - Myths in Project Management
Fachartikel > Myths in Project Management
Reference List
Business Wissen (2007) So vermeiden sie Fehler im Projektmanagement [online] Available from: http://www.business-wissen.de/organisation/aufgepasst-so-vermeiden-sie-fehler-im-projektmanagement/ [Accessed 11 January 2010].
Craft and Design (2009) Horror Vacui: Fear of the Void [online] Available from: http://www.craftanddesign.com/exhibitions/horror_vacui [Accessed 11 January 2010].
Fischer, M. (2009) Website Boosting 2.0: Suchmaschinen-Optimierung, Usability, Online-Marketing. 2 Edition. Heidelberg: MITP.
Focus (2009a) Arcandor: Quelle in höchster Not [online] Available from: http://www.focus.de/finanzen/news/arcandor-quelle-in-hoechster-not_aid_409362.html [Accessed 11 January 2010].
Focus (2009b) Quelle hat das Internet verschlafen..... [online] Available from: http://www.focus.de/finanzen/news/quelle-hat-das-internet-verschlafen-quelle-kommentar_1894476.html [Accessed 11 January 2010].
Gilbert, S. (2001) 90 days to launch. New York: John Wiley & Sons.
Heers, R. and Voigt, S. (2004) Mythen – Menschen, Manager Projektmanagement und Usability engineering [online] Available from: http://www.houseofuser.com/2004/09/07/mythen-menschen-manager/ [Accessed 11 January 2010].
Hirsch, M. (2003) Mythen und Realitäten des Softwareprojektmanagements [online] Available from: http://www.sigs-datacom.de/fileadmin/user_upload/zeitschriften/os/2003/01/hirsch_OS_01_03.pdf [Accessed 11 January 2010].
Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy. 8 Edition. Harlow: Pearson Education.
Kerzner, H. (2009) Project Management: A Systems Approach to Planning, Scheduling and Controlling 10 Edition. New York: John Wiley & Sons.
Maylor, H. (2003) Project Management. 3 Edition. Harlow: Pearson Education.
Mest, O. (2002) Projekterfahrung – unverzichtbare Qualifikation? [online] Available from: http://www.ottmann.de/de/fa_008.htm [Accessed 11 January 2010].
Schäfer-Mehdi, S. (2006) Event-Marketing. Berlin: Cornelson.
Warner, E. (2007) Dealing with different personalities [online] Available from: http://www.idea.org/personality.html [Accessed 11 January 2010].
Welt Online (2009) Finanzkrise stoppt Millionen-Bauprojekt in Kaltenkirchen [online] Available from: http://www.welt.de/welt_print/article3283287/Finanzkrise-stoppt-Millionen-Bauprojekt-in-Kaltenkirchen.html [Accessed 11 January 2010].