Max Adler - Webdesigner und Online-Marketer aus Salzhemmendorf / Hameln
Hauptmenü
- Max Adler Biografie
- Webdesign Umfrage
- Fachartikel
- Fachartikel Übersicht
- Online Marketing tools
- Dissertation about Online Marketing Tools - Content
- Abstract
- List of abbreviations
- 1. Introduction
- 2. Online Marketing
- 2.1 Definition
- 2.2 Objectives
- 2.3 Marketing Strategies
- 2.3.1 Structure of a Marketing Strategy
- 2.3.2 Push Strategy vs. Pull Strategy
- 2.4 Instrumental view of online marketing
- 2.4.1 Product policy
- 2.4.2 Price policy
- 2.4.3 Distribution policy
- 2.4.4 Communications policy
- 2.5 Advertising on the internet
- 2.6 Ten rules for a successful online marketing
- 2.7 Internet Project Management
- 3. Methology - Online Marketing Tools
- 4. Online Marketing Tools
- 4. Online Marketing Tools
- 4.1.1 Web sites & Usability - Functionality
- 4.1.2 Web sites & Usability - Design
- 4.2.1 Email Marketing - Email
- 4.2.2 Email Marketing - RSS-Feeds
- 4.3.1 Search Engine Marketing (SEM) - Introduction
- 4.3.2.1 Search Engine Advertising (SEA) - Overview about SEA
- 4.3.2.2 Planning a SEA campaign
- 4.3.2.3 SEA Products
- 4.3.2.4 Disadvantages of SEA
- 4.3.3.1 Search Engine Optimisation (SEO) - Introduction
- 4.3.3.2 SEO - Search engine algorithm
- 4.3.3.3 SEO - On-page optimisation
- 4.3.3.4 SEO - Off-page optimisation
- 4.3.3.5 SEO- Negative SEO drivers
- 4.4 Other Online Marketing Tools
- 4.4.1 Banner and Pop ups
- 4.4.2 Link Exchange
- 4.4.3 Social Marketing
- 4.4.4 Affiliate Marketing
- 4.4.5 Blogs
- 4.5.1 Web Controlling - Definition
- 4.5.2 Web Controlling - Key figures
- 4.5.3 Web Controlling - Methods
- 4.5.4 Web Controlling Software
- 5. Conclusion
- Reference List
- Bibliography
- Appendices
- Myths in Project Management
- Google's main brands in a McKinsey / GE Matrix
- A structural analysis of the German Web Design industry
- Pagerank Sculpting
- Online-Marketing in Eventagenturen
- Rezensionen
- Impressum
- Max Adler Blog
- Adler - Webprofis
Porter's five forces - References
Fachartikel > A structural analysis of the German Web Design industry
Reference List
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Fischer, M. (2009) Website Boosting 2.0: Suchmaschinen-Optimierung, Usability, Online-Marketing. 2 Edition. Heidelberg: MITP.
Kollmann, T. (2007) E-Business: Grundlagen elektronischer Geschäftsprozesse in der Net Economy. Edition. Wiesbaden: Gabler.
Lipsay, R. and Crystal, K. (2007) Economics 11 Edition. Oxford: Oxford university press.
Lynch, R. (2009) Strategic Management, 5 Edition. Harlow: Pearson Education.
McKay, J., Marshall, P. (2004) Strategic management of E-Business. Milton: National Library of Australia.
Porter, M. E. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors. 1 Edition. New York: The Free Press.
Porter, M. E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance. 1 Edition. New York: The Free Press.
Schäfer-Mehdi, S. (2006) Das professionelle 1x1 Event-Marketing. Edition. Berlin: Cornelson.
Schnettler, W., Wendt, G. (2003) Marketing und Marktforschung, Berlin Cornelson
Statista (2009) E-Commerce-Umsatz: Prgnose 2008 – 2011 [online] Available from: http://de.statista.com/statistik/daten/studie/70732/umfrage/prognose%3a-e-commerce-umsatz-2008-bis-2011/ [Accessed 16 December 2009].
Tagesschau (2009) EU-Staaten wollen mit Staatshilfen Opel-Werke retten [online] Available from: http://www.tagesschau.de/wirtschaft/opel1132.html [Accessed 16 December 2009].
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Tedeschi, B. (2009) Late to Web retailing? There’s still money there – New York Times [online] Available from: http://www.nytimes.com/2007/08/27/technology/27ecom.html [Accessed 16 December 2009].
Verisign (2009) The domain name industry brief: volume6 - issue3 - september2009 [online] Available from: http://www.verisign.com/domain-name-services/domain-information-center/domain-name-resources/domain-name-report-sept09.pdf [Accessed 16 December 2009].
W3C (2009) W3C Mission [online] Available from: http://www.w3.org/Consortium/mission [Accessed 16 December 2009].